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| Original Google logo in Baskerville Bold from September–October 1998 |
In 1998, Sergey Brin created a computerized version of the Google letters using the free graphics program GIMP. The typeface was changed and an exclamation mark was added, mimicking the Yahoo! logo. "There were a lot of different color iterations", says Ruth Kedar, the graphic designer who developed the now-famous logo. "We ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn't follow the rules."
In 2010, the Google logo received its first major and permanent overhaul since May 31, 1999. The new logo was first previewed on November 8, 2009, and was officially launched on May 6, 2010.It utilises an identical typeface to the previous logo, but the "o" is distinctly more orange-colored in place of the previously more yellowish "o", as well as a much more subtle shadow rendered in a different shading style. On September 19, 2013, Google introduced a new "flat" (two-dimensional) logo with a slightly altered color palette. On 24 May 2014 the Google logo was updated, the second 'g' has moved right one pixel and the 'l' has moved down and right one pixel. The old 2010 Google logo is still used on some pages, such as the Google Doodles page
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